Uu 3d Custom Figurines
A pop-up studio was planned to open for two weeks to introduce the latest advancement in 3d printing to Singapore. Consumers would be able to create a small version of themselves that’s true to their likeness, down to the last detail. Inspired by this, we came up with the name “Uu”.
The logo is designed to be a visual representation of the miniaturization process. The upper case “U” is used to represent the consumer (the ‘big you’) while the lower case “u” represents the figurine (the ‘small you’). The descriptor underneath is also similarly treated, with the text falling under the upper case “U” all in upper case too; and the word “figurine” under the lower case “u” in lower case.
— 2013
Category: Identity / Print / Spatial
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