Metalfest Gong 2016
For many creatives, winning a Gold, Silver or Bronze at awards shows means winning a 'metal'. Inspired by this, we reimagined Singapore's annual creative award show, the Gong Show, as a 'metal' celebration. We titled it "Metalfest Gong 2016". Borrowing from heavy metal's visual style, we developed the call to entry campaign to play up creative's obsession with collecting metals.
— 2016
Category: Identity / Print
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